For this project, I created animated Instagram Stories for The Governor's Ball music festival using Adobe InDesign and Adobe Express. My goal for this project was to rebrand GovBall to appeal to a slightly older audience, as in recent years, the audience has gotten much younger, partly alienating older listeners from the festival. With my use of color and imagery, I hoped to evoke nostalgic feelings of summer in the city.
DISCLAIMER: This was a class project, I am not affiliated with The Governor's Ball.
