During my time at Milk Makeup, I was tasked with creating a full production plan for a campaign shoot and a product shoot. I thoughtfully curated the art direction, including reference compositions, lighting, mood boards, and pop culture references. I also planned the production of each shoot by selecting creative talent, sourcing equipment rentals, and scouting locations. I enjoyed this project because I was in control of both creative direction and execution, which ensured that the concept stayed true to the initial vision.
